Business is booming! According to a recent CMHC report, Canadians spent over 17 billion in home alteration and home improvement projects. Of this total, kitchen and bathroom makeovers made up a great part of that total.

The renovation business is one of the few truly recession proof businesses. When the market is booming, people want to move up and that sometimes requires updating the bathrooms and kitchen. When the market is stagnant, people stay put and spend money beautifying their existing surroundings.

Below are some of the significant trends positively impacting the renovation market in recent years:

• Increased consumer appetite for special finishes like marble, granite, premium solid surface products, high end details and designer colours.
• Dramatic increases in the size, type and number of appliances and fixtures in a kitchen. This in turn increases room size standards and functional expectations.
• A stable economy with low interest mortgage rates.
• Consistent home appreciation.
• Huge market of ageing, cheaply constructed project homes from 1980's and early 1990's that need updating to retain value.
• All forms of media delivering home design advice, making decorating and renovations prime time entertainment.
• Personal lifestyle improvement through improved environments now accepted as a necessity by most.

Baby Boomers are just reaching their peak earning years. They have the funds to make their wishes come true. They want quality backed up with impeccable service. RENOCanada is uniquely positioned to grow along with this exploding marketplace.